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How we improved Axify’s SEO performance by 175% with strategic link-building and blog content
Find out how we significantly enhanced Axify’s online presence, achieving a 175% increase in top query impressions and a 50% monthly rise in clicks.
Project info
Services
Link building & Blog content writing
Results
monthly increase in clicks
Platforms
Results
new keywords
Project Overview
In February 2024, Axify, a leader in developing performance enhancement tools for software teams, came to partner with our agency and improve their website's search engine visibility following a recent website update.
Our comprehensive plan is aimed at enhancing their online presence through strategic SEO practices. The primary goals for this collaboration included:
- Enhancing overall SEO: Analyzing site-wide search visibility to ensure that all sections of the website benefited from improved SEO practices.
- Focusing on key pages: Strategically increasing the visibility of the home page and important blog content.
- Streamlining content production efforts: Strengthening Axify's position as a thought leader in the software development space through targeted content creation that would attract and engage the right audience.
Project Execution
Our strategy is intended to position Axify more prominently in search results, facilitating better user engagement and driving traffic to key areas of their website.
- Overall SEO optimization: We set out to refine SEO across the entire website, ensuring every page was optimized for better visibility.
- Home page and strategic blog page backlinking: We concentrated on building strong backlinks to the home page and important blog articles that discuss DORA metrics and change failure rate. These topics are crucial for Axify’s target audience.
- Content writing services: We also took on the task of writing quality, SEO-optimized content to establish Axify’s thought leadership in the software development industry, aiming to draw more relevant visitors to their site.
This approach was designed to not just boost Axify's site rankings but also to make their key pages and articles recognized resources within the software development community.
Project Results
The 6-month SEO campaign for Axify has delivered substantial results since its initiation, demonstrating significant improvements across various metrics:
- Since beginning our link-building efforts in February 2024, we have observed a 50% monthly increase in clicks. By July, clicks had surged to 162 per month, up from an average of 30 to 40, underscoring the effectiveness of our link-building strategy.
- Ahrefs has reported that Axify is now ranking for 297 new keywords. These keywords have shown promising upward movement, with rankings predominantly between positions 10 and 50. The Domain Ranking (DR) has also improved from 6 to 25, indicating strengthening domain authority due to ongoing link-building efforts.
- Google Search Console highlighted a 175% increase in impressions for the top three queries in July, validating the success of our SEO strategies in boosting Axify's visibility and search performance.
- We have crafted 10 high-quality content pieces, notably the DevOps Dashboard article, which achieved rankings for 14 new keywords in the top 50 within 1 month, without any supporting backlinks. This achievement reflects the content's relevance and quality.
- Over six months, inBeat has secured 23 high-quality backlinks for Axify, with an average domain rating of 60. These backlinks, placed on reputable software industry blogs, have targeted exposure that boosts Axify’s authority and contributes to improved search rankings.
- The strategic article on DORA metrics has collected 64 strategic keywords and received 12 high-authority backlinks from tech websites. This focused effort has notably improved the article's ranking and visibility.
These results collectively enhance Axify's online presence, driving higher traffic and engagement through targeted SEO practices and content strategies.
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