SEO for Corporate Recruiters: 7 SEO Tactics to Attract More Company Leads

This article is where you’ll discover how to boost your visibility on search engines and draw more top clients to your company.

When company decision-makers and candidates embark on their quest for new opportunities, they typically begin with Google. 

Therefore, if you aim to attract the most qualified candidates and the highest-quality leads, you need a spot on the first page of Google.

We uncover the specific SEO for corporate recruiter strategies to help you achieve this goal. 

Keep reading below.

TL;DR:

• Purpose of SEO: Enhance online visibility for corporate recruiters on search engines like Google to attract quality candidates and leads.
• Key Tactics:
  • Technical SEO: Includes an audit, optimizing website architecture, ensuring mobile-friendliness, and improving page speed.
  • Keyword Research: Identify and analyze keywords specific to corporate recruiting to target both job seekers and decision-makers.
  • Content Creation: Develop tailored content for blogs, homepages, and service pages that addresses the distinct needs of candidates and recruiters.
  • Local vs. International SEO: Adjust strategies based on geographical focus, incorporating local keywords or using hreflang tags for international SEO.
  • LinkedIn SEO: Optimize LinkedIn profiles and content to improve visibility and engagement with professionals and companies.
  • On-Page SEO: Focus on optimizing titles, meta descriptions, URLs, and using structured data for better search engine understanding.
  • Off-Page SEO: Build links through high-quality content, guest blogging, partnerships with educational institutions, and professional associations.
• Benefits of Effective SEO: Improved search engine rankings lead to increased visibility, attracting more high-quality candidates and leads, ultimately enhancing the recruitment process.

What Is SEO and Why Do Corporate Recruiters Need It?

Search engine optimization entails fine-tuning your website to enhance your online visibility on search engines for those seeking your type of services.

SEO involves many strategies and tactics, from optimizing your content with relevant keywords to ensuring your website’s architecture facilitates search engine indexing.

Here’s the thing: we live in a digital age where Google is king.

Potential candidates and companies invariably use Google to find the perfect corporate recruiter. 

This underscores a pivotal fact: your position on search engine results pages (SERPs) can significantly influence your ability to attract high-quality leads.

The stark reality is that a ranking on Google’s second page might as well render you invisible to your target market.

Insider tip: Any SEO agency worth its salt will tell you you should strive for more than a top spot on these search pages.

You should also rank for the right search terms that your prospective clients and high-achieving professionals use in their job searches. 

This is where the magic of SEO shines – by optimizing your website, you’re not just improving its likelihood of appearing at the top of SERPs; you’re ensuring it’s visible to the right audience.

That’s what you’ll learn from this article.

Our Agency’s 7 SEO Tactics for Corporate Recruiters

Corporate recruiters have specific SEO needs.

You need an SEO agency that understands that and doesn’t simply apply generic optimization methods.

We’ll share our in-house SEO tactics for corporate recruiting below; once you evaluate SEO agencies, make sure they use these types of high-level, personalized techniques, too.

Here’s what you – and especially they – should focus on.

Tactic #1: Technical SEO for Corporate Recruiters

Technical SEO forms the backbone of any successful SEO strategy.

It involves delving into the nuts and bolts of your website to ensure that search engines can effortlessly crawl, index, and render your pages. 

Technical SEO is essential for corporate recruiters because it directly impacts how qualified candidates and potential clients discover your job listings, career blog, and other recruitment-related content.

Here’s what to consider:

1. Technical SEO Audit

Begin with a comprehensive technical SEO audit.

This process uncovers hidden issues hindering your website’s search engine ranking. 

Insider tip: Look for common pitfalls such as broken external links, issues with duplicate content, or problems with your website’s meta descriptions. 

These elements are crucial for search engines to understand and rank your content appropriately.

Although SEO agencies have more specialized SEO tools, you can start this crawl by yourself using Neil Patel’s free SEO analyzer tool.

Let’s look at the executive search firm Market Pro:

Market Pro has several easy-to-fix SEO issues, like low word count, a missing meta description and poorly-formatted title tags and URLs. However, these issues have a high SEO impact, especially when you combine them.

A solid SEO agency like Blue Things would constantly monitor their website and solve these problems for them.

2. Website Architecture

The organization of your website plays a significant role in both user experience and search engine indexing.

For a recruiting agency, this means having a clear, logical structure where job postings, company information, and potential candidate resources are easily accessible. 

Insider tip: Organize your content to guide visitors naturally through your website, from general information about your recruitment SEO services to specific job listings for medical professionals or future lawyers. 

This website architecture aids user navigation and enhances the relevance of your pages to specific search queries.

Alpha Apex Group, a stellar corporate recruiting agency, uses an intuitive architecture, with all the important sections in the top-right corner.

3. Mobile-Friendliness

A mobile-friendly website is non-negotiable, with 7.26 billion mobile users worldwide and 310 million smartphone users in the US.

Besides, a significant portion of job searches and job applications are submitted via mobile devices. 

That’s why your website must offer a seamless experience across all platforms.

This means optimizing image sizes to reduce loading times and ensuring intuitive navigation on smaller screens. 

Insider tip: Google changed to mobile-first indexing, underscoring this aspect’s importance in your overall SEO efforts.

4. Speed

The loading speed of your pages is a critical factor that can either engage visitors or drive them away.

High-speed websites contribute positively to user experience, reducing bounce rates, and improving conversion rates. 

Insider tip: We use tools like Google Analytics to monitor our clients’ performances and identify pages that need optimization for speed. 

Remember, even a one-second delay in page response can significantly impact the likelihood of a visitor engaging with your content.

Tactic #2: Keyword Research for Corporate Recruiters

Keyword research is essential in corporate recruiter SEO because you must understand the search terms high-achieving professionals and their future employers use when Googling your services. 

Basically, you must consider the nuanced search behaviors of two primary audience segments: those in active job search and the key decision-makers within organizations.

Each segment has unique search queries, so you need a diversified keyword strategy that caters to varied search intents.

Then there’s your location.

Depending on whether your recruitment business operates on a local or global scale, incorporating geographical modifiers into your keywords can significantly refine your targeting, attracting more qualified candidates and potential clients from desired geographies.

Insider tip: Below is our SEO agency’s framework for keyword research.

Use it for yourself or stack it against other SEO agencies you’re researching.

1. Start with Seed Keywords

Begin by identifying broad, industry-related seed phrases that encapsulate the essence of your services.

Phrases like "SEO Career" and "recruiting agency" are fertile ground for a rich list of keywords.

Notice that “recruiting agency” is a very hard keyword to rank for, though the traffic potential and global search volume may make it worth it.

That’s why you need step 2.

2. Generate Keyword Ideas

Leverage a robust keyword research tool or keyword planner to unearth a comprehensive list of keyword ideas. 

Insider tip: Look for reports or features that reveal long-tail keywords encompassing your seed phrases, such as “executive recruiting agency” or “recruiting agency for medical professionals.” These longer keywords are typically easier to rank for because they’re more specialized.

Insider tip: We prefer SEMrush and Ahrefs, but you can find plenty of Ahrefs alternatives.

For each seed keyword, we click on “Matching terms” and then filter by keyword difficulty and search volume to find hidden gems.

Starting from “recruiting agency,” we get five ideas right off the bat, although you have 233 keywords to run through:

3. Evaluate Keyword Potential

Sift through the plethora of keyword ideas, pinpointing those with a promising monthly search volume.

Discoveries such as “CRO executive recruiting agencies” attracting a significant number of monthly searches can guide your content creation to meet this existing demand.

Insider tip: Use the filters Ahrefs and other keyword tools provide to narrow down your search.

4. Conduct a Keyword Gap Analysis

A keyword gap analysis against your competitors can unveil untapped opportunities, revealing keywords that drive traffic to their websites but not yours.

This insight allows you to fill these gaps with high-quality content tailored to these unaddressed search queries.

Let’s run this keyword gap analysis for the Blue Steps recruiting agency.

Ahrefs makes it very easy.

You only have to copy-paste the website’s URL in their website Explorer, scroll down to competitors, and choose to reveal the content gap analysis.

We already identified key opportunities Blue Steps is missing:

The easiest opportunities are in green and offer Blue Steps lots of content ideas for both their blog and service pages.

These include:

• Chief legal officer
• Chief human resource officer
• Chief growth officer
• Toxic leadership

5. Incorporate Local and International Modifiers

Integrate specific keyword modifiers to tailor your SEO efforts to the desired target market.

Keywords like “executive search firms in New York” or “jobs for high-achieving undergraduates in the UK” can dramatically enhance the relevance of your content to local or international audiences, respectively.

All this will get you more high-quality leads, boosting your conversion rates and ROI.

Tactic #3: Content Creation for Corporate Recruiters

Content creation is your golden opportunity to connect with two distinct groups: company decision-makers and potential candidates.

Each requires a tailored approach to content that speaks directly to their unique needs and challenges.

You should also craft content for your blog and service pages.

Blog Content 

For decision-makers, your blog should serve as a hub of informative content that positions you as a thought leader in the recruitment industry.

Articles like “Characteristics of Servant Leadership” or “How a Mobile-Friendly Website Attracts Top Talent” will resonate with them. 

They’re looking for insights that promise efficiency and quality in the recruitment process, essentially content that underscores how partnering with you can solve their hiring challenges.

• Insider tip: Adapt your content for all sales funnel stages, from informational to transactional content pieces.

On the flip side, candidates are looking for resources that aid their job search and application process.

Your content here should focus on offering value through pieces like “Crafting the Perfect Job Application” or “Navigating Job websites: Tips for High-Achieving Professionals.” 

• Insider tip: Posts that cover industry trends, job search strategies, and career development tips will make your website a go-to resource for job seekers.

Homepage and Service Pages Content 

The content on these pages is crucial because they are the first points of contact with your agency. 

For your homepage, succinctly communicate your value proposition and include clear, compelling calls-to-action (CTAs).

Use targeted keywords like “executive search firms” and “qualified candidates” within your content to resonate with organic search users’ intent.

RSR Partners offers a unique example because their homepage starts by featuring its employees:

Apparently, this strategy is working because RSR Partners has 578 monthly organic traffic, with $3,900 organic traffic value and 144 organic keywords they’re ranking for.

Your service pages should delve deeper into the specifics of what you offer.

‍For instance, a page dedicated to “Succession Planning” might detail how your agency identifies potential leaders for your newly vacant leadership roles. 

Insider tip: To ensure your content ranks well in Google, focus on fresh content that addresses the latest trends and challenges in recruitment.

Google values up-to-date, high-quality content, so regularly updating your blog and service pages can positively impact your search engine ranking.

Moreover, incorporating relevant search queries naturally into your content can enhance its visibility for those specific terms.

Remember, your goal is to create content that provides real value to your readers.

By addressing your audience segments’ specific needs and pain points with tailored, keyword-rich content, you’re more likely to engage visitors and convert them into leads or applicants.

Tactic #4: Local vs. International SEO for Corporate Recruiters

Understanding whether you need local or international SEO helps you tailor your online presence to either a specific geographic area or a global audience.

Your strategy here will significantly influence how potential clients and candidates discover your services.

Local SEO

Here are the steps we recommend our clients take if they want to promote their staffing company at a local level.

1. Claim your Google My Business listing: This is a pivotal step for local SEO, as it enhances your visibility in local search queries and Google Maps. Ensure your business name, address, and phone number (NAP) are consistent across all listings.
2. Incorporate local keywords: Use local keywords throughout your website content, especially on key areas like your homepage and service pages. Phrases such as “recruitment agency in [City]” or “job postings in [Region]” help Google understand your website’s local relevance.
3. Gather local reviews: Encourage satisfied clients and placed candidates to leave positive reviews on your Google My Business profile. High-quality, positive reviews can improve your search engine ranking and make your agency more appealing to local searchers.
4. Create location-specific content: Develop content that speaks directly to your area’s local job market or industry trends. This could include blog posts or landing pages highlighting your expertise in recruiting for the local market, providing insights into job search trends, or spotlighting high-achieving underserved undergraduates in your region.

International SEO

1. Use hreflang tags for language and regional URLs: If your agency operates in multiple countries and languages, use hreflang tags to tell Google which page version is most appropriate for users in a specific region or language. This ensures that searchers find the content that’s most relevant to them, enhancing user experience.
2. Optimize for cultural differences: Tailor your website content to reflect each target market’s cultural nuances and job search norms. This might involve creating separate service pages or blog posts addressing unique challenges and opportunities in different international markets. Of course, you should also conduct specific international SEO keyword research.
3. International link building: Focus on building external links from reputable websites within your target countries. This approach boosts your website’s authority and its relevance to those specific regions.

Tactic #5: LinkedIn SEO for Corporate Recruiters

Leveraging LinkedIn SEO is a game-changer for corporate recruiters.

With millions of professionals and companies on the platform, optimizing your LinkedIn profile and content can significantly increase your visibility and connect you with both high-achieving professionals and key decision-makers in companies.

Here’s how to execute LinkedIn SEO effectively:

1. Optimize Your Profile

Start with your LinkedIn headline and summary.

These should include relevant keywords related to your recruitment niche, such as “Executive Search Specialist” or “Tech Recruiting Expert.” This optimization helps your profile appear in relevant search queries on LinkedIn and search engines.

Insider tip: LinkedIn allows you to customize your profile URL. 

Make it concise and professional, ideally including your name and industry focus (e.g., john-doe-tech-recruiter).

This looks more professional and can help with external search engine rankings.

2. Publish Relevant Content

Share and publish content that resonates with your target audience, including articles, posts, and insights on industry trends, job search tips, and career development strategies.

Use relevant keywords within your content, such as “career blog,” “job search strategies,” and “industry trends,” to enhance its discoverability.

Insider tip: You can also publish in-depth articles directly on LinkedIn to showcase your expertise.

Topics could range from “Effective Job Board Strategies” to “Optimizing Your Job Application Process.” Use keywords strategically in your articles to improve their visibility in searches related to your field.

3. Create and Engage with Your Network

Engage regularly with your connections by liking, commenting, and sharing relevant content.

This will increase your visibility and position you as an active member of your industry community.

Insider tip: LinkedIn groups are a goldmine for connecting with like-minded professionals and potential clients.

Participate actively in discussions, offering valuable insights and advice.

This can increase your profile’s visibility and establish your authority in your niche.

You should also encourage colleagues, clients, and candidates you’ve successfully placed to leave recommendations and endorse your skills on LinkedIn.

This adds credibility to your profile and can improve its ranking in LinkedIn search results.

Tactic #6: On-Page SEO for Corporate Recruiters

On-page SEO is essential for corporate recruiters because it directly influences how search engines understand and rank your website’s content, making it more discoverable to your target audience. 

Proper execution ensures your job listings, career blogs, and service pages are optimized to attract both potential candidates and decision-makers in companies.

Follow these steps to implement effective on-page SEO:

1. Optimize your titles and headings: Make sure each page on your website, especially job listings and service pages, has a clear, keyword-rich title. Include relevant terms such as “Executive Search Services” or “Tech Job Listings” that reflect the page’s content and match your target audience’s search queries.
2. Craft compelling meta descriptions: Each page should have a unique meta description that includes key phrases like “career opportunities for high-achieving professionals” or “recruitment strategies for tech companies.” These descriptions should concisely summarize the page’s content and entice users to click through from the search engine results page.
3. Use structured data markup: Implement structured data (schema markup) on your job postings to help search engines better understand the content of your listings. This can lead to richer search results with higher visibility. Tools like Google’s Structured Data Markup Helper can guide you through the process. Alternatively, watch the video below.

4. Improve URL structure: Ensure your website’s URLs are clear, logical, and keyword-rich. For example, a URL like “/services/executive-search-tech-industry” is descriptive and SEO-friendly.
5. Optimize images: Ensure all pictures on your website, including those in job postings and blog articles, have descriptive, keyword-rich file names and alt text. This approach streamlines search engine ranking and improves accessibility.
6. Internal linking: Use internal links to connect the content on your website, such as linking from a blog post on resume tips to a relevant job listing. Internal linking helps search engines discover new pages and understand your website’s structure and hierarchy. So, link only to internal pages that make contextual sense.

Tactic #7: Off-Page SEO for Corporate Recruiters

Link-building is a crucial component of SEO for corporate recruiters because it helps build your website’s authority and credibility.

High-quality, relevant links pointing to your website signal to search engines that your content is valuable, thus improving your search engine ranking and visibility.

Here’s how our SEO agency approaches link-building effectively for corporate recruiters:

1. Create shareable content: Start by producing high-quality content that addresses the needs and interests of your target audience. Consider insightful articles on recruitment trends, tips for successful job applications, or in-depth guides on career development. The more valuable your content, the more likely it is to be shared and linked to by others.
2. Guest blogging: Offer to write guest posts for reputable industry blogs and websites. This approach positions you as an expert in your field and allows you to include external links to your website, enhancing your backlink profile. Choose relevant platforms for your target market, such as career blogs for high-achieving professionals or industry websites for executive search firms.
3. Partner with educational institutions: Collaborate with colleges and universities to offer career resources or recruitment advice. Such partnerships can result in valuable editorial links from .edu websites, which are highly regarded by search engines.
4. Leverage professional associations: Engage with professional associations and networks related to your areas of recruitment, such as medical professionals or future lawyers. These organizations have websites where they can feature contributors or partners, allowing you to gain authoritative backlinks.
5. Create case studies and testimonials: Develop case studies showcasing your success in placing candidates or satisfying corporate clients. These can attract backlinks from the featured companies or individuals and from industry publications interested in your success stories.

Kickstart Your SEO Campaign

In this article, we’ve tapped into our extensive experience as a leading SEO agency to guide you through 7 powerful, tailor-made SEO tactics designed specifically for corporate recruiters.

These strategies go beyond generic advice, ensuring you can effectively increase your online visibility and attract more leads and corporate clients.

We’ve provided you with the tools, step-by-step instructions, and real-world examples necessary to implement these tactics.

Whether you’re looking to kickstart your own SEO campaign or evaluate potential SEO agencies for future partnerships, you now have the knowledge and resources to make informed decisions and drive meaningful results.

However, if you truly want to take your online presence to the next level and outperform your competition, consider partnering with us at Blue Things.

Our team of SEO experts is dedicated to crafting customized strategies that align with your unique goals and deliver outstanding outcomes.

So, schedule a free call with our team.

During this consultation, we’ll discuss your specific needs, answer any questions you may have, and explore how our SEO solutions can help you attract the top talent and corporate clients you’ve been seeking.

Don’t miss this opportunity to elevate your recruitment efforts and secure your spot at the top of search engine results.

Contact Blue Things today and let us help you unlock your staffing agency’s full potential.