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Here’s how we took inBeat from a tiny influencer discovery platform to an SEO powerhouse.
We went from this:
To this:
TL;DR
Started with a fresh site and minimal traffic (mostly bots).
Strategies used:
- Identified low-competition keywords.
- Built free tools with high traffic potential (e.g., engagement rate calculators for Instagram and TikTok).
- Increased trust with HARO link building.
- Consistently built backlinks via guest posts and brand mentions.
- Found an SEO opportunity to mass create pages targeting searches like “top [x] influencers in [y] city.” Ended up creating 3,000+ unique pages structured as “platform -> niche -> country -> city.”
- Recognized the value in systematic SEO approaches, aiming for an SEO "tipping point" where momentum starts to self-sustain.
Future plans include:
- Optimizing existing pages.
- Creating detailed pages for individual influencers.
- Launching new free tools.
- Amplifying link-building efforts.
- Increasing content production to 10 articles/ month.
Project Info
- Services: SEO Management | Link Building | Content Marketing
- Platforms: Google
- Results: 60,000% Increase in Organic Traffic | 1,000+ High-Quality Backlinks Built
The Challenge: Growing a Fresh Website from Scratch
When we started working with inBeat, they had almost no organic traffic. I’m talking 30 visitors on a good day—most of them probably bots. We knew we had to build our online presence from the ground up and find ways to scale fast without a massive ad budget.
That’s when we devised a repeatable SEO playbook that would transform inBeat into an industry leader.
What We Did: The SEO Playbook That Changed Everything
We didn’t just write a few blog posts and call it a day. Instead, we built a systematic approach to SEO that allowed us to scale aggressively while keeping quality high. Here’s what worked:
1. Creating SEO-Focused Free Tools
People love free tools, and so does Google. We built the Fake Follower Checker, an Engagement Rate Calculator, and other influencer marketing resources. These tools generated backlinks naturally, bringing in thousands of organic visits every month.
2. Targeting Low-Competition, High-Intent Keywords
Instead of chasing highly competitive keywords, we identified gaps in the market—queries that people were searching for but had weak content ranking. By optimizing for those, we ranked much faster than if we had gone after generic influencer marketing terms.
Here is what we did to discover keyword opportunities:
- Export our top 10 competitors’ keywords through Ahrefs, and compile a master list
- Identify keywords with low competition and high buyer intention
- Build out articles around these topics
Our content strategy led to a 6x increase in blog traffic within 8 months.
3. HARO & Guest Posting for High-Quality Backlinks
Building backlinks is the hardest part of SEO, but we made it work by consistently answering journalist queries on HARO and publishing high-value guest posts. This resulted in 1,000+ backlinks from top-tier websites, increasing our domain authority and helping us rank for more competitive keywords.
Our link-building strategy always aimed at increasing the number of high-quality backlinks to inBeat.co. This involved reaching out to niche influencers, industry publications, and other authoritative websites to secure links back to inBeat.co. That’s how we increased its credibility and search engine rankings.
4. Scaling with Programmatic SEO
One of our biggest wins was recognizing an opportunity in mass-page SEO. We noticed people were searching for influencers by city, niche, and platform, so we created 3,000+ unique landing pages structured like this:
https://www.inbeat.co/top-influencers/instagram/lifestyle/indonesia/bali/
This allowed us to rank for thousands of searches at once, massively increasing traffic.
We pulled “most popular hashtags” and “influencer biographies” for each profile to avoid creating pages with thin content.
We then structured these pages in a way that the top pages interlink with the bottom pages in a way to pass authority across all of these pages.
The structure goes like this:
platform -> niche -> country -> city
Remember: You should always keep an eye out for potential mass-page SEO opportunities.
Here are some potential playbooks that might be worth pondering:
- Glossaries
- Free [keyword] calculator / Free engagement rate calculator
- Top [niche] [service] in [year] / Top Cryptocurrency podcast in 2021
These structural SEO opportunities allow you to scale your content production efficiently.
If you happen to discover an opportunity like this one, I recommend you roll out a plan to make it happen. The long-term payout for a successful playbook like this one is enormous.
Project Results: From Crickets to a Thriving SEO Machine
1. Explosive Traffic Growth
We went from 500 to 300,000+ monthly visitors, and the numbers keep climbing.
2. Blog Traffic Growth: 6x in 8 Months
We reworked inBeat’s blog strategy, focusing on actionable insights and SEO-optimized content, leading to a 6x increase in blog traffic.
3. Over 1,000+ High-Quality Backlinks
This wasn’t just about quantity—we built backlinks that mattered, boosting our domain authority and rankings.
4. $70M+ in Pipeline Value
More traffic wasn’t the only result. inBeat’s pipeline value skyrocketed to $70.45 million, proving that SEO drives real business results.
Why SaaS SEO Requires a Different Approach: inBeat vs. Axify
Now, let’s talk about why different businesses need different SEO strategies. While inBeat’s growth came from scalable content, programmatic SEO, and linkable assets, Axify’s SEO strategy was completely different—and for a good reason.
Axify, a SaaS tool for software development performance tracking, needed a thought leadership approach rather than mass traffic generation. We focused on:
- Targeting niche industry terms like "DORA Metrics" that decision-makers search for
- Building authority through in-depth blog content instead of mass-generated pages
- Acquiring backlinks from high-authority tech websites to boost credibility
- Ranking for problem-solving content that developers and CTOs actually need
For SaaS, it’s not about traffic volume—it’s about ranking for the right searches that convert into high-ticket leads. Axify’s campaign led to a 175% increase in top query impressions, a 50% increase in clicks, and 23 high-authority backlinks.
Different businesses. Different SEO approaches. But both saw massive growth.
Want the same results? Let’s jump on a free strategy call to see how we can help!
